China’s smartphone makers bet on cricket, Bollywood to conquer India

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 Tags: China’s smartphone makers bet on cricket  Bollywood to conquer India 


China’s smartphone makers are drafting in cricket teams and Bollywood stars to conquer India, their largest overseas market and a key testing ground for their international expansion, as they try to rebrand as more than just sellers of cheap handsets.

Xiaomi Technology – the fast-growing No.3 global smartphone maker valued at $45 billion after a December funding round – hosted its first global launch outside of China in New Delhi on Thursday, unveiling its feature-heavy Mi 4i model that supports six Indian languages at 12,999 rupees ($205).

Read Full Story @ Tech2

 

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